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Describes the nature of ideas, tells how to develop the mind, and suggests creating a sourcebook of ideas.

A Technique For Producing Ideas: (A Technique For Getting Ideas) This book is a result of an effort made by us towards making a contribution to the preservation and repair of original classic literature. In an attempt to preserve, improve and recreate the original content, we have worked towards: 1. Type-setting & Reformatting: The complete work has been re-designed via professional layout, formatting and type-setting tools to re-create the sa...

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Excerpt from The Diary of an Ad Man: The War Years June 1, 1942-December 31, 1943 A few weeks later I began a routine of making daily notes for such a book, but found myself handi capped by the lack of historical reference material. As a result, these daily notes began to take on', more and more, a current ¿avor, and this led eventually to the idea of the Diary as a way to appease George's importunities for the promised material. About the P...

About the Book Books in this category on Marketing investigate how management's strategies and policies are applied to attract customers to a product or service, and encourage repeated consumption. Topics covered by titles in this category include: Salesmanship and sales management, Psychology of selling, What makes women buy, and Psychology of a salesman.About usTrieste Publishing's aim is to provide readers with the highest quality reproduct...

Excerpt from The Diary of an Ad Man: The War Years June 1, 1942-December 31, 1943 A few weeks later I began a routine of making daily notes for such a book, but found myself handi capped by the lack of historical reference material. As a result, these daily notes began to take on', more and more, a current ¿avor, and this led eventually to the idea of the Diary as a way to appease George's importunities for the promised material. About the P...